Kraft vs Annie's · Bay Area shelf head-to-head
Kraft and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Kraft
Annie's
60
brand power
73
65
products
130
9
categories
21
13
grocers
21
71.8¢
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kraft▭ Annie's
Distribution · 30% of score54·88
carried in 13 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salad Dressings11 vs 5 SKUs
3% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kraft · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kraft · Annie's
