Kraft vs Primal Kitchen · Bay Area shelf head-to-head
Kraft and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupPrimal Kitchen sits further up the premium end
Kraft
Primal Kitchen
60
brand power
63
65
products
85
9
categories
6
23
subcategories
31
13
grocers
19
71.8¢
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kraft▭ Primal Kitchen
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments8 vs 35 SKUs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kraft · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kraft · Primal Kitchen
