Lawry's® vs Simply Organic · Bay Area shelf head-to-head
Lawry's® and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupSimply Organic sits further up the premium end
Lawry's®
Simply Organic
44
brand power
68
24
products
109
7
categories
10
12
subcategories
43
10
grocers
18
$1.94
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lawry's®▭ Simply Organic
Distribution · 30% of score42·75
L
carried in 10 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lawry's®
only Simply Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Organic · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lawry's® · Simply Organic
