Let's Do Organic vs Overjoyed · Bay Area shelf head-to-head
Let's Do Organic and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Let's Do Organic carries more Brand PowerLet's Do Organic is in more Bay Area grocersOverjoyed fields the deeper lineup
Let's Do Organic
Overjoyed
59
brand power
46
21
products
41
9
categories
13
12
subcategories
21
19
grocers
2
75.1¢
price per item
$6.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Let's Do Organic▭ Overjoyed
Distribution · 30% of score79·8
L
O
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83·97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Let's Do Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Let's Do Organic · Overjoyed