Mezzetta vs Cento · Bay Area shelf head-to-head
Mezzetta and Cento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupCento sits further up the premium end
Mezzetta
Cento
68
brand power
53
65
products
50
9
categories
13
16
subcategories
23
20
grocers
12
68.9¢
price per oz
64.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezzetta▭ Cento
Distribution · 30% of score83·50
carried in 20 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables5 vs 6 SKUs
2% of shelf
only Mezzetta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mezzetta · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezzetta · Cento
