Mezzetta vs Napoleon Co. · Bay Area shelf head-to-head
Mezzetta and Napoleon Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineup
Mezzetta
Napoleon Co.
68
brand power
38
65
products
36
9
categories
13
16
subcategories
18
20
grocers
9
68.9¢
price per oz
89.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezzetta▭ Napoleon Co.
Distribution · 30% of score83·38
N
carried in 20 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mezzetta
only Napoleon Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mezzetta · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezzetta · Napoleon Co.
