Mollie's vs Beckmann's · Bay Area shelf head-to-head
Mollie's and Beckmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's is in more Bay Area grocersMollie's fields the deeper lineupMollie's sits further up the premium end
Mollie's
Beckmann's
48
brand power
51
83
products
29
27
categories
2
41
subcategories
11
2
grocers
14
$1.33
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie's▭ Beckmann's
Distribution · 30% of score8·58
M
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread12 vs 20 SKUs
M
only Mollie's
only Beckmann's
no top category Mollie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie's · Beckmann's
