Monte Pollino vs Napoleon Co. · Bay Area shelf head-to-head
Monte Pollino and Napoleon Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineup
Monte Pollino
Napoleon Co.
62
brand power
38
60
products
36
18
categories
13
14
grocers
9
76.3¢
price per oz
89.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monte Pollino▭ Napoleon Co.
Distribution · 30% of score58·38
N
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monte Pollino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Monte Pollino · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monte Pollino · Napoleon Co.