Montebello vs Rustichella D'abruzzo · Bay Area shelf head-to-head
Montebello and Rustichella D'abruzzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustichella D'abruzzo carries more Brand PowerRustichella D'abruzzo is in more Bay Area grocersRustichella D'abruzzo fields the deeper lineupRustichella D'abruzzo sits further up the premium end
Montebello
Rustichella D'abruzzo
27
brand power
55
16
products
68
2
categories
7
10
subcategories
22
8
grocers
12
40.8¢
price per oz
73.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Montebello▭ Rustichella D'abruzzo
Distribution · 30% of score33·50
M
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Montebello
no top category Rustichella D'abruzzo doesn’t also play in.
only Rustichella D'abruzzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Montebello · 3
only Rustichella D'abruzzo · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Montebello · Rustichella D'abruzzo
