Napoleon Co. vs Mezzetta · Bay Area shelf head-to-head
Napoleon Co. and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineup
Napoleon Co.
Mezzetta
38
brand power
68
36
products
65
13
categories
9
18
subcategories
16
9
grocers
20
89.7¢
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Napoleon Co.▭ Mezzetta
Distribution · 30% of score38·83
N
carried in 9 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Napoleon Co.
only Mezzetta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Napoleon Co. · 0
no exclusive doors — everywhere Napoleon Co. is, Mezzetta is too.
only Mezzetta · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Napoleon Co. · Mezzetta
