Napoleon Co. vs Monte Pollino · Bay Area shelf head-to-head
Napoleon Co. and Monte Pollino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineup
Napoleon Co.
Monte Pollino
38
brand power
62
36
products
60
13
categories
18
9
grocers
14
89.7¢
price per oz
76.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Napoleon Co.▭ Monte Pollino
Distribution · 30% of score38·58
N
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monte Pollino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Napoleon Co. · 2
only Monte Pollino · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Napoleon Co. · Monte Pollino