Napoleon Co. vs Roland Foods · Bay Area shelf head-to-head
Napoleon Co. and Roland Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roland Foods carries more Brand PowerRoland Foods is in more Bay Area grocersRoland Foods fields the deeper lineupRoland Foods sits further up the premium end
Napoleon Co.
Roland Foods
38
brand power
51
36
products
56
13
categories
19
18
subcategories
32
9
grocers
11
89.7¢
price per oz
78.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Napoleon Co.▭ Roland Foods
Distribution · 30% of score38·46
N
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Peppers1 vs 3 SKUs
only Napoleon Co.
only Roland Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Napoleon Co. · 2
only Roland Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Napoleon Co. · Roland Foods
