Organic Valley® vs Rumiano Cheese Company · Bay Area shelf head-to-head
Organic Valley® and Rumiano Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineupOrganic Valley® sits further up the premium end
Organic Valley®
Rumiano Cheese Company
69
brand power
49
103
products
31
15
categories
2
30
subcategories
13
19
grocers
17
$1.13
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Valley®▭ Rumiano Cheese Company
Distribution · 30% of score79·71
carried in 19 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese33 vs 29 SKUs
only Organic Valley®
only Rumiano Cheese Company
no top category Organic Valley® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Valley® · Rumiano Cheese Company
