Oscar Mayer vs Boar's Head · Bay Area shelf head-to-head
Oscar Mayer and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineupBoar's Head sits further up the premium end
Oscar Mayer
Boar's Head
44
brand power
58
48
products
173
6
categories
20
12
subcategories
49
8
grocers
10
90.7¢
price per item
$3.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oscar Mayer▭ Boar's Head
Distribution · 30% of score33·42
O
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oscar Mayer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oscar Mayer · 1
only Boar's Head · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oscar Mayer · Boar's Head
