Pasta Etc. vs Cucina & Amore · Bay Area shelf head-to-head
Pasta Etc. and Cucina & Amore, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cucina & Amore carries more Brand PowerCucina & Amore is in more Bay Area grocersCucina & Amore fields the deeper lineupPasta Etc. sits further up the premium end
Pasta Etc.
Cucina & Amore
28
brand power
56
13
products
42
3
categories
16
8
subcategories
23
3
grocers
11
82.1¢
price per oz
48.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasta Etc.▭ Cucina & Amore
Distribution · 30% of score13·46
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pasta6 vs 10 SKUs
1% of shelf
only Pasta Etc.
no top category Cucina & Amore doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pasta Etc. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasta Etc. · Cucina & Amore
