Rao's vs Sonoma Gourmet · Bay Area shelf head-to-head
Rao's and Sonoma Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's is in more Bay Area grocersRao's fields the deeper lineup
Rao's
Sonoma Gourmet
66
brand power
63
79
products
39
6
categories
10
16
subcategories
15
21
grocers
17
59.1¢
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rao's▭ Sonoma Gourmet
Distribution · 30% of score88·71
carried in 21 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rao's
only Sonoma Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rao's · Sonoma Gourmet
