Roland Foods vs Mezzetta · Bay Area shelf head-to-head
Roland Foods and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupRoland Foods sits further up the premium end
Roland Foods
Mezzetta
51
brand power
68
56
products
65
19
categories
9
32
subcategories
16
11
grocers
20
78.6¢
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roland Foods▭ Mezzetta
Distribution · 30% of score46·83
carried in 11 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables6 vs 5 SKUs
only Mezzetta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roland Foods · 1
only Mezzetta · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roland Foods · Mezzetta
