Sargento vs Tillamook · Bay Area shelf head-to-head
Sargento and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineup
Sargento
Tillamook
50
brand power
67
54
products
127
6
categories
6
16
subcategories
21
10
grocers
20
69.7¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sargento▭ Tillamook
Distribution · 30% of score42·83
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sargento · 0
no exclusive doors — everywhere Sargento is, Tillamook is too.
only Tillamook · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sargento · Tillamook
