Sierra Nevada Cheese Co. vs Tillamook · Bay Area shelf head-to-head
Sierra Nevada Cheese Co. and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook is in more Bay Area grocersTillamook fields the deeper lineupSierra Nevada Cheese Co. sits further up the premium end
Sierra Nevada Cheese Co.
Tillamook
63
brand power
67
77
products
127
10
categories
6
21
subcategories
21
18
grocers
20
$1.07
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sierra Nevada Cheese Co.▭ Tillamook
Distribution · 30% of score75·83
carried in 18 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sierra Nevada Cheese Co.
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sierra Nevada Cheese Co. · Tillamook
