Spectrum vs Chosen Foods · Bay Area shelf head-to-head
Spectrum and Chosen Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum fields the deeper lineup
Spectrum
Chosen Foods
61
brand power
55
38
products
31
7
categories
4
17
subcategories
11
19
grocers
19
93.3¢
price per fl oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spectrum▭ Chosen Foods
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 10 SKUs
only Spectrum
only Chosen Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spectrum · Chosen Foods
