The Epicurean Trader vs Divina · Bay Area shelf head-to-head
The Epicurean Trader and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineupThe Epicurean Trader sits further up the premium end
The Epicurean Trader
Divina
39
brand power
69
20
products
77
11
categories
14
17
subcategories
20
1
grocers
20
$2.39
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Epicurean Trader▭ Divina
Distribution · 30% of score4·83
exclusive to The Epicurean Trader·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spreads3 vs 11 SKUs
<1% of shelf
only The Epicurean Trader
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Epicurean Trader · 0
no exclusive doors — everywhere The Epicurean Trader is, Divina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Epicurean Trader · Divina
