Lining them up…
United Markets and Del Real, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
exclusive to United Markets·carried in 17 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere United Markets is, Del Real is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: United Markets · Del Real
33 products in the catalog·17 products in the catalog
spans 9 categories · 15 subcategories·spans 8 categories
~3% average share on the shelves it competes on·~5% average share on the shelves it competes on