Bob's Red Mill at Safeway
Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.
Bob's Red Mill is a renowned American brand known for its whole-grain foods, founded in 1978 by Bob and Charlee Moore.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 new door to enter, replicated across all 13 stores.
Safeway merchandises 7 of the 71 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway · across 13 stores
Every category Bob's Red Mill plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (1/1 SKUs).
What to bring to expand
Bob's Red Mill’s SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →
