Earthbound Farm at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Earthbound Farm is a prominent American producer of organic salads, fruits, and vegetables, founded in 1984 in Carmel Valley, California.
It’s already on the shelf here, with 25 SKUs across 17 categories. The growth is depth and breadth: 9 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Organic Baby Arugula in Arugula.
Berkeley Bowl stocks arugula thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries frozen vegetables in real depth, 29 SKUs against a fleet median of 8.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is arugula: Berkeley Bowl stocks only 3 there, so Earthbound Farm Organic Baby Arugula stands out rather than blending in. Lead with the arugula, and position the frozen vegetables as a finishing or gift item.
Berkeley Bowl merchandises 21 of the 27 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 62/100.
enters a thin arugula shelf as a point of difference.
The full runway · across 2 stores
Every category Earthbound Farm plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 13 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in arugula. Each dot is a product on the shelf, by its cost per oz (hover for which). Earthbound Farm (orange) sits in line with the shelf.
What to bring to expand
Earthbound Farm’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 25
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
