Field Roast at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Field Roast is a Seattle-based company known for its artisanal plant-based meats and cheeses, founded in 1997.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter, replicated across all 2 stores.
Lead with Apple & Maple Plant-Based Breakfast Sausage in Vegetarian Sausages.
Pacific Market stocks vegetarian sausages thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is vegetarian sausages: Pacific Market stocks only 4 there, so Field Roast Apple & Maple Plant-Based Breakfast Sausage stands out rather than blending in.
Pacific Market merchandises 11 of the 13 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 75/100.
enters a thin vegetarian sausages shelf as a point of difference.
The full runway · across 2 stores
Every category Field Roast plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Field Roast’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
