Reading the shelf…
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Forager Project is a family-owned, organic, plant-based creamery based in San Francisco, California, specializing in dairy-free products made from organic cashews and coconuts.
It’s already on the shelf here, with 16 SKUs across 5 categories. The growth is depth and breadth: 4 categories to widen and 3 new doors to enter.
Falletti Foods merchandises 12 of the 14 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
Every category Forager Project plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 14 SKUs. Room to widen the line.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
Forager Project’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
