Kevin's Natural Foods at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Kevin's Natural Foods specializes in clean, convenient prepared meals that cater to health-conscious consumers.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Thai Coconut Sauce in Other Sauces.
Falletti Foods stocks other sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is other sauces: Falletti Foods stocks only 10 there, so Kevin's Natural Foods Thai Coconut Sauce stands out rather than blending in.
Falletti Foods merchandises 8 of the 19 categories the brand sells.
grass-fed, non-gmo, vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin other sauces shelf as a point of difference.
The full runway
Every category Kevin's Natural Foods plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in other sauces. Each dot is a product on the shelf, by its cost per oz (hover for which). Kevin's Natural Foods (orange) sits below the shelf.
What to bring to expand
Kevin's Natural Foods’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
