Kevin's Natural Foods at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Kevin's Natural Foods specializes in clean, convenient prepared meals that cater to health-conscious consumers.
It’s already on the shelf here, with 7 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen and 8 new doors to enter, replicated across all 2 stores.
Lead with Chicken Tikka Masala in Prepared Indian Food.
Pacific Market stocks prepared indian food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Pacific Market carries barbecue sauces in real depth, 45 SKUs against a fleet median of 14, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is prepared indian food: Pacific Market stocks only 2 there, so Kevin's Natural Foods Chicken Tikka Masala stands out rather than blending in. Lead with the prepared indian food, and position the barbecue sauces as a finishing or gift item.
Pacific Market merchandises 17 of the 19 categories the brand sells.
grass-fed, non-gmo, vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin prepared indian food shelf as a point of difference.
The full runway · across 2 stores
Every category Kevin's Natural Foods plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Kevin's Natural Foods’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
