Kikkoman at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Kikkoman is a renowned brand specializing in the production of soy sauce and a variety of Asian-inspired sauces and condiments.
It’s already on the shelf here, with 7 SKUs across 6 categories. The growth is depth and breadth: 6 categories to widen and 4 new doors to enter, replicated across all 2 stores.
Lead with Soy Sauce, All‑Purpose in Soy Sauces.
Pacific Market stocks soy sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is soy sauces: Pacific Market stocks only 3 there, so Kikkoman Soy Sauce, All‑Purpose stands out rather than blending in.
Pacific Market merchandises 14 of the 16 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin soy sauces shelf as a point of difference.
The full runway · across 2 stores
Every category Kikkoman plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 10 SKUs. Room to widen the line.
On shelf here, but only 1 of 24 SKUs. Room to widen the line.
What to bring to expand
Kikkoman’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
