Morton & Bassett Spices at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Morton & Bassett Spices is a premium American brand known for its all-natural spices and seasonings, founded in 1986 and based in Rohnert Park, California.
It’s already on the shelf here, with 23 SKUs across 17 categories. The growth is depth and breadth: 14 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Aniseed in Dried Anise.
Pacific Market stocks dried anise thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is dried anise: Pacific Market stocks only 1 there, so Morton & Bassett Spices Aniseed stands out rather than blending in.
Pacific Market merchandises 35 of the 63 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 25/100.
enters a thin dried anise shelf as a point of difference.
The full runway · across 2 stores
Every category Morton & Bassett Spices plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 21 SKUs. Room to widen the line.
On shelf here, but only 1 of 23 SKUs. Room to widen the line.
What to bring to expand
Morton & Bassett Spices’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
