Muso From Japan at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Muso From Japan is a renowned brand specializing in natural and organic food products, rooted in the principles of macrobiotics.
It’s already on the shelf here, with 5 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 6 new doors to enter, replicated across all 2 stores.
Lead with Ponzu, Organic in Other Sauces.
Pacific Market stocks other sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
Pacific Market merchandises 12 of the 17 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Muso From Japan plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in other sauces. Each dot is a product on the shelf, by its cost per oz (hover for which). Muso From Japan (orange) sits well above the shelf.
What to bring to expand
Muso From Japan’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
