Reading the shelf…

Shelf playbook

Napoleon Co. at Woodlands

Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.

It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 15 new doors to enter, replicated across all 3 stores.

fit strength / 100

Category fit · 35%88

Woodlands merchandises 21 of the 24 categories the brand sells.

Values match · 25%90

non-gmo, vegan, vegetarian against the store's assortment lean.

Brand pull · 25%40

brand excitement 40/100.

White space · 15%60

maps onto categories the store already runs.

The full runway · across 3 stores

Every category Napoleon Co. plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Canned ArtichokesExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 3 SKUs (fleet median 4)Napoleon Co. here 0/4

up against: giuliano 1, mezzetta 1, reese's 1

Canned OystersExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 3 SKUs (fleet median 3)Napoleon Co. here 0/3

up against:

How it prices

Where it would price in olive oils. Each dot is a product on the shelf, by its cost per fl oz (hover for which).

shelf median $1.66/fl oz

What to bring to expand

Napoleon Co.’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Napoleon Co. Cornichons, Baby Gherkin

$5.89$0.49/ozat 3 grocers

no image

Napoleon Co. Amarena Cherries

$9.39at 2 grocers

Napoleon Co. Anchovies, Flat

$3.00at 2 grocers

Already on the shelf

Napoleon Co. Basil Pesto

$7.09$1.13/oz

How to get on the shelf · Woodlands

enriched 2026-09-05

woodlandsmarket.com+1 415-457-8160founded 1986LinkedIn ↗

Headquarters · corporate contact

2026-09-07

+1 415-457-8160

Buyer contacts

5 on file

Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →

Olive OilsExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 33 SKUs (fleet median 31)Napoleon Co. here 0/3

up against: california olive ranch 4, graza 4, bono 2, cobram estate 2, enzo 2

Balsamic VinegarExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 7 SKUs (fleet median 10)Napoleon Co. here 0/3

up against: brightland 1, enzo 1, girl meets dirt 1, napa valley naturals 1, nonna pia's 1

CapersExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 6 SKUs (fleet median 3)Napoleon Co. here 0/2

up against: cento 1, italbrand 1, jeff's garden 1, la caperelle 1, mezzetta 1

Hard CandiesExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 4 SKUs (fleet median 4.5)Napoleon Co. here 0/2

up against: hermann the german 2, chimes gourmet ginger chews 1

OlivesExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 19 SKUs (fleet median 19.5)Napoleon Co. here 0/2

up against: filthy 3, jeff's garden 3, mezzetta 2, monte pollino 2, partanna 2

Canned Roasted Red PeppersExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 3 SKUs (fleet median 3)Napoleon Co. here 0/1

up against: divina 1, italbrand 1, jeff's garden 1

Canned CherriesExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 6 SKUs (fleet median 4)Napoleon Co. here 0/1

up against: filthy 2, distributed consumables 1, luxardo 1, mezzetta 1, tillen farms 1

Tomato PasteExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 7 SKUs (fleet median 7)Napoleon Co. here 0/1

up against: montali 2, bionaturae 1, cadia 1, cento 1, muir glen 1

Minced Garlic and PastesExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 4 SKUs (fleet median 4)Napoleon Co. here 0/1

up against: badia spices 2, amore 1, mama teavs 1

Canned AnchoviesExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 6 SKUs (fleet median 6)Napoleon Co. here 0/1

up against: patagonia provisions 2, agostino recca 1, conservas ortiz 1, crown prince 1, fishwife 1

Tortellini PastaExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 3 SKUs (fleet median 3)Napoleon Co. here 0/1

up against: bertagni 1882 spa 2, saporito foods 1

PicklesExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 23 SKUs (fleet median 15.5)Napoleon Co. here 0/1

up against: bubbies 4, mcclure's 4, grillo's pickles 3, britt's pickles snack pack 2, mt. olive 2

Red Wine VinegarExtend

Already stocked here in other categories, so this one is a natural extension.

Woodlands depth 4 SKUs (fleet median 4)Napoleon Co. here 0/1

up against: o olive oil & vinegar 1, sonomic 1, star 1, vilux 1

PestoHolding

Fully stocked here (1/1 SKUs).

Woodlands depth 14 SKUs (fleet median 9)Napoleon Co. here 1/1

up against: bolani 2, bitchin' sauce 1, bona furtuna 1, campo d'oro 1, delallo 1

Canned Hearts of PalmThin shelf

The store barely carries this category, so it is a hard sell.

Woodlands depth 2 SKUs (fleet median 1)Napoleon Co. here 0/1

up against: dulu 1, native forest 1

Canned MushroomsThin shelf

The store barely carries this category, so it is a hard sell.

Woodlands depth 0 SKUs (fleet median 2)Napoleon Co. here 0/1

Canned Chili PeppersThin shelf

The store barely carries this category, so it is a hard sell.

Woodlands depth 1 SKUs (fleet median 2)Napoleon Co. here 0/1

up against: mezzetta 1

Gnocchi PastaThin shelf

The store barely carries this category, so it is a hard sell.

Woodlands depth 2 SKUs (fleet median 4.5)Napoleon Co. here 0/1

up against: cappello's 1, de cecco 1

Other Prepared SeafoodThin shelf

The store barely carries this category, so it is a hard sell.

Woodlands depth 0 SKUs (fleet median 1)Napoleon Co. here 0/1

Banana PepperThin shelf

The store barely carries this category, so it is a hard sell.

Woodlands depth 0 SKUs (fleet median 1)Napoleon Co. here 0/1

Canned ClamsThin shelf

The store barely carries this category, so it is a hard sell.

Woodlands depth 1 SKUs (fleet median 1)Napoleon Co. here 0/1

up against: bar harbor 1

Canned CornThin shelf

The store barely carries this category, so it is a hard sell.

Woodlands depth 2 SKUs (fleet median 3)Napoleon Co. here 0/1

up against: green giant 1, libby's 1

$0.89/fl oz$3.37/fl oz

Napoleon Co. Balsamic Vinegar, Organic

$6.99at 2 grocers

🔒 contacts locked

5 named buyer contacts (Asst Store Mngr, Experienced Grocery Buyer, General Manager) are on file. Direct contacts are reserved for verified brand partners.