Navitas Organics at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Navitas Organics is a California-based brand founded in 2003, specializing in organic superfoods.
It’s already on the shelf here, with 13 SKUs across 9 categories. The growth is depth and breadth: 6 categories to widen and 3 new doors to enter.
Lead with Cacao Butter Wafers in Other Baking Morsels.
Sprouts Farmers Market stocks other baking morsels thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is other baking morsels: Sprouts Farmers Market stocks only 1 there, so Navitas Organics Cacao Butter Wafers stands out rather than blending in.
Sprouts Farmers Market merchandises 13 of the 15 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin other baking morsels shelf as a point of difference.
The full runway
Every category Navitas Organics plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
Navitas Organics’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
