Organic Valley® at Whole Foods Market
Whole Foods Market is a natural independent running 10 Bay Area stores, large-format at about 30,160 sq ft each, indexing high on established names versus other Bay Area grocers.
Organic Valley®: Organic Valley is the largest farmer-owned organic cooperative in North America, specializing in a wide range of organic food products.
It’s already on the shelf here, with 25 SKUs across 6 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter, replicated across all 10 stores.
Lead with Cream Heavy Whipping Ultra-Pasturized Organic, 16 Fl Oz in Heavy Whipping Cream.
Whole Foods Market stocks heavy whipping cream thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is heavy whipping cream: Whole Foods Market stocks only 2 there, so Cream Heavy Whipping Ultra-Pasturized Organic, 16 Fl Oz stands out rather than blending in.
Whole Foods Market merchandises 9 of the 35 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin heavy whipping cream shelf as a point of difference.
The full runway · across 10 stores
Every category Organic Valley® plays in across the Bay Area grocers we track, and where it stands at Whole Foods Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 18 SKUs. Room to widen the line.
What to bring to expand
Organic Valley®’s SKUs Whole Foods Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 25
Presence and depth are measured from Whole Foods Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Whole Foods Market profile →
