Reading the shelf…

Shelf playbook

Sargento at United Markets

United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.

Sargento is a brand renowned for its real, natural cheese products, offering a variety of cheese slices, shredded cheese, and cheese-based snacks.

Sargento isn’t on United Markets’ shelf yet. The opening: 16 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%100

United Markets merchandises 17 of the 17 categories the brand sells.

Values match · 25%45

no strong clean/diet signal either way.

Brand pull · 25%40

brand excitement 40/100.

White space · 15%30

the categories it plays in are already deep here.

The full runway

Every category Sargento plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Snack PacksEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 4 SKUs (fleet median 4)Sargento here 0/9

up against: lunchables 3, united's own 1

CheddarEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 65 SKUs (fleet median 31)Sargento here 0/9

up against: tillamook 13, cabot

What to bring to land

Sargento’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Sargento Muenster Sliced Cheese, 11 Slices

$2.99$0.37/ozat 6 grocers

Sargento Off The Block 4 Cheese Mexican Fine Cut Shredded Cheese

$3.46$0.43/ozat 6 grocers

Sargento Provolone with Smoke Flavor Sliced Cheese, 12 slices

$3.46

Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →

Cheese BlendEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 20 SKUs (fleet median 6)Sargento here 0/8

up against: essential everyday 6, kraft 3, organic valley® 3, clover sonoma 2, tillamook 2

String and Stick CheeseEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 8 SKUs (fleet median 5)Sargento here 0/5

up against: galbani 4, organic valley® 2, tillamook 2

CrackersEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 224 SKUs (fleet median 85)Sargento here 0/4

up against: pepperidge farm goldfish 20, cheez-it 13, milton's 12, simple mills 10, triscuit 10

Swiss CheeseEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 6 SKUs (fleet median 3)Sargento here 0/3

up against: california premium 1, clover sonoma 1, marin cheese 1, organic valley® 1, tillamook 1

MozzarellaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 30 SKUs (fleet median 10)Sargento here 0/3

up against: galbani 7, belgioioso 5, belfiore cheese 4, clover sonoma 2, essential everyday 2

Pepperjack CheeseEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 14 SKUs (fleet median 5)Sargento here 0/2

up against: rumiano cheese company 3, hoffman’s 2, tillamook 2, cabot 1, clover sonoma 1

SalamiEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 30 SKUs (fleet median 15.5)Sargento here 0/2

up against: columbus 7, gallo salame 6, busseto foods 4, fratelli beretta 4, monte pollino 3

Monterey JackEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 9 SKUs (fleet median 3)Sargento here 0/2

up against: sierra nevada cheese co. 4, rumiano cheese company 3, clover sonoma 1, petaluma creamery 1

Prepared Sandwiches and WrapsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 30 SKUs (fleet median 17)Sargento here 0/1

up against: united's own 3, bolani 1, galant 1, paramount piroshki 1, united market 1

GoudaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 3 SKUs (fleet median 4)Sargento here 0/1

up against: boar's head 1, point reyes farmstead cheese company 1, president’s choice 1

Meat Cheese Combos and TraysEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 4 SKUs (fleet median 3)Sargento here 0/1

up against: fiorucci 2, columbus 1, gallo salame 1

ProvoloneEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 5 SKUs (fleet median 2)Sargento here 0/1

up against: kraft 2, clover sonoma 1, marin cheese 1, rumiano cheese company 1

MuensterEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 3 SKUs (fleet median 2)Sargento here 0/1

up against: marin cheese 1, rumiano cheese company 1, united market 1

ParmesanEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 14 SKUs (fleet median 8)Sargento here 0/1

up against: marin french cheese co. 4, belgioioso 3, kraft 3, stella 2, bertagni 1882 spa 1

HavartiThin shelf

The store barely carries this category, so it is a hard sell.

United Markets depth 2 SKUs (fleet median 2)Sargento here 0/1

up against: rumiano cheese company 2