Schär at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Schär is a leading brand specializing in gluten-free products, dedicated to providing high-quality options for those with dietary restrictions.
Schär isn’t on World Market’s shelf yet in any of its 4 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Gluten-Free Table Crackers in Crackers.
World Market stocks crackers thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
World Market merchandises 7 of the 19 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway · across 4 stores
Every category Schär plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in crackers. Each dot is a product on the shelf, by its cost per oz (hover for which). Schär (orange) sits in line with the shelf.
What to bring to land
Schär’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
