Simple Mills at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Simple Mills is a Chicago-based food brand that specializes in creating better-for-you snacks and baking mixes using whole-food ingredients.
It’s already on the shelf here, with 42 SKUs across 10 categories. The growth is depth and breadth: 6 categories to widen and 3 new doors to enter.
Lead with Almond Flour Banana Muffin and Bread Mix, 1pk, 9oz in Cookie Mixes.
Sprouts Farmers Market stocks cookie mixes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is cookie mixes: Sprouts Farmers Market stocks only 2 there, so Simple Mills Almond Flour Banana Muffin and Bread Mix, 1pk, 9oz stands out rather than blending in.
Sprouts Farmers Market merchandises 14 of the 16 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin cookie mixes shelf as a point of difference.
The full runway
Every category Simple Mills plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 16 of 20 SKUs. Room to widen the line.
On shelf here, but only 8 of 16 SKUs. Room to widen the line.
What to bring to expand
Simple Mills’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 42
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
