Spicely Organics at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Spicely Organics is a California-based company that specializes in certified organic, gluten-free, and non-GMO spices, herbs, and seasonings.
It’s already on the shelf here, with 111 SKUs across 49 categories. The growth is depth and breadth: 27 categories to widen.
Lead with Allspice Ground, Organic in Dried Allspice.
Driver's Market stocks dried allspice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is dried allspice: Driver's Market stocks only 1 there, so Spicely Organics Allspice Ground, Organic stands out rather than blending in.
Driver's Market merchandises 51 of the 53 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin dried allspice shelf as a point of difference.
The full runway
Every category Spicely Organics plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 13 SKUs. Room to widen the line.
On shelf here, but only 5 of 8 SKUs. Room to widen the line.
What to bring to expand
Spicely Organics’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 111
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
