weleda
Weleda is a renowned brand specializing in natural and organic skincare products, with a focus on nourishing and rejuvenating the skin using plant-based ingredients. Established in 1926, Weleda is celebrated for its iconic Skin Food line, which includes the Original Ultra-Rich Cream, a favorite among consumers for its intensive moisturizing properties. The brand is committed to sustainability and ethical sourcing, as evidenced by its certifications and eco-friendly packaging.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
45 products in the catalog. how deep the product line is (saturating).
spans 8 categories · 13 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Weleda (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Weleda · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Weleda in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Weleda product in stock, cheapest first.
Sold at
Find Weleda online
Where to find Weleda · Bay Area
8 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Weleda in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Weleda· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Weleda Calendula Toothpaste · its most-distributed SKU (1 door) in Adult Toothpaste, the biggest opening. The closest open door is Costco.
