Weleda vs Now · Bay Area shelf head-to-head
Weleda and Now, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now is in more Bay Area grocersNow fields the deeper lineupWeleda sits further up the premium end
Weleda
Now
49
brand power
50
45
products
75
8
categories
14
13
subcategories
20
3
grocers
4
$11.38
price per fl oz
$2.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Weleda▭ Now
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Weleda · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Weleda · Now
