365 By Whole Foods Market vs Applegate · Bay Area shelf head-to-head
365 By Whole Foods Market and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
exclusive to Whole Foods Market·carried in 20 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 365 By Whole Foods Market
only Applegate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere 365 By Whole Foods Market is, Applegate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 365 By Whole Foods Market · Applegate
