Amy's Kitchen vs Cappello's · Bay Area shelf head-to-head
Amy's Kitchen and Cappello's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineup
Amy's Kitchen
Cappello's
69
brand power
62
139
products
20
14
categories
8
22
subcategories
10
19
grocers
13
77.5¢
price per oz
92.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's Kitchen▭ Cappello's
Distribution · 30% of score79·54
carried in 19 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy's Kitchen
only Cappello's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy's Kitchen · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's Kitchen · Cappello's
