Annie's vs Banza · Bay Area shelf head-to-head
Annie's and Banza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupBanza sits further up the premium end
Annie's
Banza
73
brand power
51
130
products
23
21
categories
4
21
grocers
14
76.5¢
price per oz
69.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Banza
Distribution · 30% of score88·58
carried in 21 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie's
only Banza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Annie's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Banza
