Annie's vs Daiya · Bay Area shelf head-to-head
Annie's and Daiya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Annie's
Daiya
73
brand power
53
130
products
35
21
categories
7
21
grocers
12
76.5¢
price per oz
79.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Daiya
Distribution · 30% of score88·50
carried in 21 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salad Dressings5 vs 3 SKUs
1% of shelf
only Annie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Annie's · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Daiya
