Barilla vs Rummo · Bay Area shelf head-to-head
Barilla and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla fields the deeper lineupRummo sits further up the premium end
Barilla
Rummo
55
brand power
51
51
products
29
4
categories
2
22
subcategories
15
15
grocers
15
27.4¢
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barilla▭ Rummo
Distribution · 30% of score63·63
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barilla
only Rummo
no top category Barilla doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barilla · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barilla · Rummo
