Bionaturae vs Golden Grain · Bay Area shelf head-to-head
Bionaturae and Golden Grain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineup
Bionaturae
Golden Grain
61
brand power
14
40
products
22
9
categories
2
19
subcategories
12
18
grocers
7
44.6¢
price per oz
35.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bionaturae▭ Golden Grain
Distribution · 30% of score75·29
B
G
carried in 18 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score96·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Grain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bionaturae · Golden Grain
