Boar's Head vs Columbus · Bay Area shelf head-to-head
Boar's Head and Columbus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus is in more Bay Area grocersBoar's Head fields the deeper lineupBoar's Head sits further up the premium end
Boar's Head
Columbus
58
brand power
60
173
products
40
20
categories
6
49
subcategories
13
10
grocers
16
$1.14
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Columbus
Distribution · 30% of score42·67
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats50 vs 12 SKUs
11% of shelf
only Boar's Head
only Columbus
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boar's Head · 1
only Columbus · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Columbus
