Boar's Head vs Rumiano Cheese Company · Bay Area shelf head-to-head
Boar's Head and Rumiano Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerRumiano Cheese Company is in more Bay Area grocersBoar's Head fields the deeper lineup
Boar's Head
Rumiano Cheese Company
58
brand power
49
173
products
31
20
categories
2
49
subcategories
13
10
grocers
17
$1.14
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Rumiano Cheese Company
Distribution · 30% of score42·71
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boar's Head
only Rumiano Cheese Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boar's Head · 1
only Rumiano Cheese Company · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Rumiano Cheese Company
