Bob's Red Mill vs Let's Do Organic · Bay Area shelf head-to-head
Bob's Red Mill and Let's Do Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupLet's Do Organic sits further up the premium end
Bob's Red Mill
Let's Do Organic
81
brand power
59
210
products
21
25
categories
9
51
subcategories
12
22
grocers
19
47.6¢
price per oz
72.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Let's Do Organic
Distribution · 30% of score92·79
L
carried in 22 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients17 vs 6 SKUs
only Bob's Red Mill
only Let's Do Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Let's Do Organic
