Bob's Red Mill vs Pillsbury · Bay Area shelf head-to-head
Bob's Red Mill and Pillsbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
Bob's Red Mill
Pillsbury
81
brand power
72
210
products
74
25
categories
10
51
subcategories
14
22
grocers
12
47.6¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Pillsbury
Distribution · 30% of score92·50
carried in 22 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cake Mixes5 vs 10 SKUs
7% of shelf
only Bob's Red Mill
only Pillsbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bob's Red Mill · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Pillsbury
